Get more from your data.
AI can analyse vast quantities of data to identify patterns and make predictions that inform business decisions
Transform your organization.
AI optimized workflows make business processes faster, better, cheaper and deliverable at scale.
Create value for customers.
Products and services embedded with AI can create intuitive products that overcome usage barriers for the consumers.
Artificial Intelligence (AI) enables organisations to work faster, smarter; doing more with less.
When aligned to real business opportunities and challenges, AI can be a transformative technology; creating new features or products, revolutionising business processes and strategy, and creating new value for customers.
Explore some of the applications of AI in industry today.
Customer retention is one of the oldest and greatest marketing challenges. In an increasingly competitive environment, being able to identify those customers or segments at risk of churn or turning to a competitor is more important than ever.
Fortunately, companies now have more data and tools to combat churn.
Machine learning can help identify signs of churn and determine the stage of churn, enabling you to intervene and provide incentive for customers to continue engaging with your product or service: improving customer experience, life-time value and profitability.
Industry: Retail, E-commerce, telecommunications, subscription-based service models
Forecasting sales and revenue is fundamental to every business.
These predictions are essential to informing strategies that lead to long-term sustainable growth. It’s also an area many business struggle to perform accurately.
The problem? Traditional methods often don’t reflect the complexity and volatility of the real world such as changing customer behaviors, market conditions or competitor activity.
AI can improve the accuracy of sales forecasting by connecting the dots between the different forces that impact on your business performance.
Predictive maintenance involves making smarter predictions as to when equipment and machinery will need to be serviced; striking the delicate balance between costs incurred as a result of equipment breakdown versus unnecessary or over frequent servicing.
AI can monitor the condition and performance of equipment in real-time to predict anomalies, advise on repair schedules and even specific components that need to be reviewed or replaced.
All of this means reduced down-time, improved maintenance costs and more efficient operations.
Industries: Manufacturing, Construction, Technology, IT, Oil & Gas, Energy
Effective communication is a challenge for every organization. Should the future of work remain decentralized as more people choose to work from home, this challenge may become more complex.
Organisation Network Maps (ONMs) may be the answer. Organisation Network Mapping can provide insight into how departments, teams and individuals communicate, build relationships, exchange information and the flow of decision-making throughout an organization.
These insights can help identify and diagnose bottlenecks and performance issues and inform cultural change initiatives and strategy.
Effectively segmenting and targeting your customer base is a fundamental pillar of commercial success. But sometimes, it's easier said than done.
Vast, unwieldy and disconnected data sets - sometimes filled with inaccurate or irrelevant information - can make it difficult for an organisations to go beyond superficial segmentation and obtain real insights into the needs of customers and how they change over time.
AI can provide a deeper understanding of your customers by classifying customers into groups based on similar needs, profiles or purchase behaviours. These insights can be channeled into other marketing initiatives, such as targeted promotions and product recommendations.
Artificial Intelligence does more than classify and segment your audience. These customer insights can be integrated into marketing activities to help prioritise advertising and sales efforts; tailoring offers, services and promotions to the needs of specific customers or customer segments based on their needs.
The benefits are clear are clear for businesses and consumers. For business, AI-enhanced marketing can improve efficiency of marketing spend, deliver greater ROI and greater customer engagement.
For consumers, tailored marketing activities mean more relevant offers and promotions, less ‘noise’ and the satisfaction of feeling understood by brands.
Every consumer is different. Recommendation systems are designed to enhance the customer experience by tailoring it to their interests, wants and needs. By analysing different data sources such as customer purchase (or viewing) history, demographics and the history of consumers with similar profiles, the engine delivers personalized recommendations to its customers.
Aside from achieving greater basket size and customer satisfaction, these insights can also provide brands with the information they need to make decisions regarding product listings, inventory levels and new product or content development.
Industries: E-commerce, retail, content streaming
With the rise of technology driving more of our banking and purchases online, fraud tactics have become increasingly sophisticated to exploit existing or find new weaknesses in defense systems. Machine Learning is one of the front-line technologies on the fight against fraud.
Its capacity to understand patterns allows it form a baseline of consumer behaviour. This baseline is used to evaluate other transactions; those that align with the pattern and are likely legitimate whereas those that fall outside the potentially indicate fraud. This all happens with milliseconds and allows companies to take action to protect their customers.
Industries: Financial Services, Banking
The key to a healthy supply chain is speed and cost-efficiency at each stage. Disruptions along the chain can compound, resulting in bottlenecks that can be difficult to pinpoint and resolve without insight into the problem.
AI represents extensive opportunity to optimise supply chain operations. From automating repetitive manual tasks to connecting the different data points at each stage of the chain to provide end-to-end visibility and real-time intelligence, enabling smarter decisions and faster reaction times.
Industry: logistics, supply chain, transportation, manufacturing, construction,
Most people have engaged with a customer service chatbot. But their use goes beyond resolving customer service queries.Chatbots are a powerful tool that can help an organisations engage and service their customers at scale.
How can chatbots help support your business? alleviate strain on limited human resources by managing a part or the entire customer engagement help identify and prioritise business-critical problems resolve low-complexity problems and provide faster problem resolution help customers troubleshoot and solve problems themselves.
Industries: Travel, Banking, Insurance, Technology, IT, sales, healthcare
Credit decisions involve a delicate balance between the lender fulfilling their regulatory responsibilities with the ethical duty to extend credit to applicants able to service the loan.
This process can be more complicated by insufficient data relating to credit history, risk profile and human bias in the decision-making process.
AI can help make faster, better and fairer credit decisions by classifying new applications based on historical similarities and distinguishing applicants at high risk of default from credit worthy applicants.
Industries: finance, banking
The ability to appreciate and be inspired by beauty to shape our environment is part of what makes us human. So it’s no surprise that design is also an area being rapidly transformed by AI.
How AI-driven design can be applied will depend on your industry. But the central theme is that AI can augment human creativity: enabling more personalised, cost effective and impactful designs, delivered faster and at scale.
Industries: construction, manufacturing, graphic design, advertising, website and software development
Does your marketing team spend hours agonizing over copy and spend hours striving to craft the right message to cut through the noise, capture audience attention and motivate action?
Content creation can be made faster, easier and more tailored using AI. AI can be used to generate and curate content across multiple channels and consumer touchpoints such as social media, email, newsletters and even chatbots. In the future, AI may even be capable of more complex language generation enabling it to write novels, films and even company earnings reports.
The amount of text information people need to manage can be overwhelming.
Natural Language Programming (NLP) is an area of AI that can manage this data inundation to process documents faster and more accurately than humans alone.
Document analysis can help analyse, interpret and understand documents at scale by extracting the key themes and concepts, transcribing technical clauses and jargon into simple language and summarizing text.
Industries: law, medicine, healthcare
