A recommender system is a machine learning method that suggests relevant content to users based on their characteristics or historical behaviour within the system. These solutions have become increasingly popular among e-commerce, advertising, entertainment and, more recently, training apps and platforms.
Recommendation systems are powerful applications in industries such as:
Retail and e-commerce
Entertainment subscription services – content recommendation
Travel sector and hyper-personalization of products and services
News websites and social networks
Banking and financial services for new products
If you want to increase user engagement, increase basket size, grow share of wallet or ensure on-going relevance to your customers, then recommender system may be a solution for you.
