When we think about AI, we tend to envision a futuristic technology which is yet to become integrated with society. The reality is actually very different. Most of us interact with AI on a daily basis, but are simply unaware of its presence.

Here are 5 ways AI is already a more significant part of your life than you think!

Media Streaming Services

Almost everyone uses a streaming platform of some description, Netflix, Spotify and YouTube are all good examples. However, not so many of us are aware that your next suggested song or video is being recommended by AI. Algorithms analyse what you watch or listen to, and once enough data has been collected, will start suggesting content which matches your interests. A very similar process occurs with online shopping and recommended products.

Voice Assistants

It could be Siri, Cortana, or Alexa. Voice assistants have become a common feature in our everyday life. Almost every smartphone has one. These smart assistants use a form of AI known as natural language processing (NLP) to understand what you are saying. They learn from your requests and commands, creating an increasingly tailored user experience based on the information you provide.

Spam Filters

We all receive junk mail from time to time, fortunately filters do a great job of identifying what is and isn’t spam. The filters use a form of AI called Machine Learning, where the machine (algorithm) is trained to differentiate between genuine emails and spam. Sometimes junk mail may slip through the net, but by flagging it as spam, you are essentially teaching the system to filter similar emails in the future!

Fraud Detection

Almost 1/10 adults in the UK (9%) have been a victim of card fraud, and the figure is expected to rise. For this reason, banks have implemented sophisticated fraud detection systems which can identify suspicious activity on your card. But how do these systems work? AI is used to gather information such as your spending habits and location of transactions. It can then use this information to identify suspicious activity, such as unusually large or frequent transactions in a short space of time, and notify your bank.

Customer Support

Customer support has become increasingly AI-based over the past decade. This has mainly been achieved through the use of chatbots. These bots also use NLP to process customer queries and formulate a helpful response with the information they have access to, i.e. opening times, return policies or contact information.


Hopefully this has shown you that AI already a plays an important role in our everyday life, and is something we will be seeing a lot more of in the near future!

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