// YOUR IN-HOUSE AI PLATFORM

The integrated AI your uniqueness demands.

You need to streamline your business, and AI looks like the answer. But there are so many off-the-shelf tools making big promises - and with AI developing so quickly, the temptation to wait for better is strong. For intelligent businesses, there’s a way forward that’s strategic and commercial.

Brainpool Cortex is your in-house AI platform, shaped around the way you work. It’s an AI engine that learns continuously from the people who understand your business best: your own team.

95%

of enterprise AI projects never reach production*

5%

of businesses that successfully adopt AI customise it to their domain

500+

AI & ML experts in the Brainpool network

2017

the year Brainpool started shipping custom AI for business

* The GenAI Divide: State of AI in Business 2025, MIT.

// THE PROBLEM

Why do 95% of AI projects fail?

The vast majority of AI projects get zero return, according to MIT research*. Off-the-shelf AI tools come with big promises, but tangible benefits are rare.

The risks are clear:

Built for everyone, fits no oneGeneral solutions can't handle the deep detail of how you actually need to work.

Frozen the day they shipStandard products struggle to accommodate your changing requirements.

A fraction of what’s possibleYour provider can't offer everything that AI is making possible.

What you need is AI that learns with you and evolves for you.

/ AS FEATURED IN
ForbesBloombergAi MagazineObserverMediumAI BusinessThe Telegraph
// THREE FOUNDATIONS

The expertise behind the platform.

Since 2017 we’ve been proving AI works in practice. The platform is built on years of research and production deployments.

01 · FOUNDATION

Deep Integration

With how you actually work

Wired into the systems, data and rituals your teams already rely on, not a parallel chat window grafted on the side.

02 · FOUNDATION

Processes that learn

Quickly from your own team

Every correction, rating and edit feeds the model. Your experts shape the system; the system compounds.

03 · FOUNDATION

Ongoing open access

To everything the AI market offers

Swap models, vendors, embeddings and agents as the frontier moves. You own the substrate, never locked in.

// THE PLATFORM

Brainpool Cortex vs. off-the-shelf AI

Safely deployed, domain-specific, fine-tuned AI for business.

/ OWN

Retain IP ownership

Own the IP to the AI tools that you invest in. The substrate is yours.

/ INTEGRATE

Deep integration

Agentic workflows deeply integrated into your business operations.

/ OPTIMISE

Pay less

Efficient token use through hyper-personalised requests. Adopt free, open-source models where they fit.

/ SWAP

Model agnostic

Adopt new frontier models as they ship. Avoid vendor lock-in entirely.

/ TUNE

Ensure output quality

Fine-tuned with your data and context, for the accuracy real workflows demand.

/ SECURE

Secure and safe

Your data, in your environment, kept safe. Deployed inside your cloud.

// BACKOFFICE TASK AUTOMATION

AI that handles the work nobody wants to do.

Backoffice task automation with AI lets your people focus on what matters.

cortex/customer-analytics

Customer Analytics

Bring your customer experience to the next level.

status: ready · deployed in your cloud
// THE BRAINPOOL NETWORK

Artificial intelligence built by Humans

The Brainpool Community is a network of 500+ top-level AI and ML experts from the world’s leading universities and research labs.

Primary academic hubs:

UCL
Oxford
Cambridge
MIT
Stanford
// WHO WE WORK WITH

Fujitsu
Happiest Baby
KX
NVIDIA
Sainsbury's
Seagate
SUEZ
We invited Brainpool to participate in the initial definition workshop for Fujitsu's AI ecosystem in Europe. They really brought a level of knowledge and enthusiasm to the session. All stakeholders were thoroughly impressed with their experience in machine learning projects and their business model agility - I would not hesitate to recommend them!
Fujitsu

Leigh Schvartz

Head of Product Innovation, Fujitsu UK

// THE PROCESS

A strategic path to production AI.

We don’t just build prototypes; we deliver enterprise-grade systems that solve real business problems.

WEEK 1 · Discovery

Qualification. Identify & Prioritise opportunities with AI.

1
2

WEEK 2 · Demo

Demonstrate Cortex capabilities for the first selected use case.

WEEK 8 · PoC

Validate on your real data. 6-week proof of concept.

3
4

WEEK 8 – 24 · Productisation

Improve accuracy, deploy, scale and integrate into operations.

WEEK 24+ · Feature Expansion

Continuous improvement. Expansion of Features.

5
// FAQ

Your questions, answered.

Common questions about the platform, security, and how we work. Still have a question? Get in touch.

Brainpool is a leading AI consultancy that helps businesses leverage artificial intelligence and machine learning to solve complex problems, automate processes, and drive innovation.

We offer AI strategy consulting, custom AI product development, automation solutions, optimisation services, predictive analytics, and technical due diligence for AI products.

We work across multiple industries including finance, healthcare, construction, retail, real estate, marketing, environmental consultancy, and natural-resource management.

Brainpool operates globally with a network of AI experts spanning 23 countries, with a particularly strong footprint in the UK, Western Europe, and Canada.

Our network comprises 500+ PhD-level AI and machine learning experts with extensive experience delivering successful AI projects across various industries.

We combine deep technical expertise with a lean, agile development approach. We prioritise IP ownership for clients, provide end-to-end solutions, and focus on delivering measurable business value rather than just technical implementations.

Yes, absolutely. We believe in empowering our clients by ensuring they retain full intellectual-property ownership of the solutions we develop together.

Timelines vary by scope and complexity. We typically start with a Proof of Concept (2–3 months), followed by MVP development (3–6 months), and then scaling. Our agile approach allows for iterative delivery and continuous value creation.

Project costs vary depending on scope, complexity and duration. We offer flexible engagement models and work with you to find the best approach for your budget and objectives. Contact us for a detailed quote.

Simply contact us through our website or book an AI consultation call. We’ll discuss your challenges and objectives, and explore how AI can add value to your business.

// GET STARTED

Speak to Brainpool’s AI experts.

Since 2017 we’ve been proving AI works in practice, with the help of our network of 500+ top-level AI experts. We’re your trusted partner to develop a robust AI strategy and implement custom AI solutions fully integrated with your business operations.

Are you ready to empower your business with AI?

Brainpool.aiCross the GenAI Divide. Own your AI.