Improve customer segments and targeted advertising using machine learning segmentation methods (e.g. cluster analysis, k-means, Nearest Neighbour). Classify customers using Supervised Learning Models, find new audiences using recommendation systems increase the efficiency of your media spend.
Find patterns in the way customers interact with your brand by using predictive modelling and forecasting. Optimise conversions, increase customer satisfaction.
Social Media – Early Opportunity Detection
Analyse real-time Twitter and Facebook data streams to capture current sentiments concerning brands, products or adverts. Get a head start on sentiment outbreaks to uncover important opportunities and avoid PR crises.
Sales and Marketing Integration
Build an easy to navigate interface to measure an integrated impact of sales teams and marketing campaigns. Track direct correlation between media budgets and number of products sold.
Improve efficiency of your campaigns using social network analysis. Find audience most susceptible to the message, and use this audience to amplify the impact of your campaigns. Find and target.
Implicit Survey Design
Improve accuracy of surveys by using established psychological tools and test instruments, such as gamification. Learn about your audience to make informed decisions.
Optimise website usability and impact using eye tracking methods too. Investigate consumer’s perception of adverts using brain imagining (fMRI) analysis.
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