AI-driven design pipeline in e-commerce
We automated the creative production pipeline for a high-volume e-commerce brand - taking the manual graft out of made-to-order design.
Computer visionPipeline automationIntegration
// The challenge
Where it started.
Personalised products meant every order needed bespoke artwork, produced by hand. The manual step capped throughput and made scaling expensive.
// Our approach
- 01
Mapped the end-to-end journey from customer upload to print file.
- 02
Built vision models to prepare and composite imagery automatically.
- 03
Automated the design steps that previously needed a human.
- 04
Integrated the pipeline into the existing fulfilment workflow.
// The outcome
What it delivered.
auto
photo → artwork
scales
without headcount
in-flow
with fulfilment
Artwork generated automatically from a customer photo.
Throughput uncoupled from the size of the design team.
A scalable creative engine embedded in the business.
// More case studies
