Transaction-level carbon footprint for a green FinTech
Case studies/Finance

Transaction-level carbon footprint for a green FinTech

A green FinTech partnered with Brainpool to track carbon at the transaction level - turning everyday spend into an actionable environmental signal.

Data engineeringCustom modelIntegration
// The challenge

Where it started.

Consumers want to understand the environmental impact of how they spend, but raw transaction data carries no carbon information and merchant categories are noisy and inconsistent.

// Our approach
  1. 01

    Engineered a clean pipeline from messy transaction and merchant data.

  2. 02

    Built a model that maps each transaction to an emissions estimate.

  3. 03

    Exposed the signal through an API the product team could build on.

  4. 04

    Tuned the model against feedback so accuracy improves with use.

// The outcome

What it delivered.

per-txn
carbon attribution
API
product-ready signal
live
in their cloud

Every transaction carries a transparent carbon estimate.

The FinTech shipped a differentiated, sustainability-led product.

A foundation that sharpens as more data and feedback arrive.

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// Your move

Cross the divide. Own your AI.

From pilot to production in weeks - tuned to your business, deployed in your cloud, owned by you. Let’s talk about the project on your desk.