AI case studies in Market Research

AI can help market research businesses make large volumes of information easier to search and understand. Brainpool's projects include a sentiment-analysis platform developed with Fujitsu and LLM-powered semantic search for historical research data. Discover how AI can support customer insight, information retrieval and new capabilities within research platforms.

2 case studies
Market Research

Sentiment analysis AI test drive platform

The challengeIn 2022, Fujitsu needed an AIaaS platform, starting with a sentiment-analysis product brands could use to measure sentiment.
The outcomeAIaaS platform, first capability shipped
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Market Research

LLM-powered semantic search for marketing

The challengeResearchers needed to find relevant information across vast amounts of historical data and document types.
The outcomeSemantic search system, now being built into the client’s platform
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